Campaigns

Create a campaign

Campaigns → New campaign:

1. Audience: pick saved leads or clients by tag, status, platform or search run. Do-not-contact clients are excluded automatically.
2. First message: AI-generated (personalised per lead) or a template with placeholders such as {brand}. AI drafts are validated against your facts.
3. Follow-up ladder: days after the first message for each follow-up (for example 3 and 7). Follow-ups stop as soon as the buyer replies.
4. Working hours and daily limit for this campaign (never above the workspace limits).
5. Approval gate: require approval for every message, only for AI drafts, or none (Autopilot only).

Running

Start enqueues the first batch; the campaign page shows queued, sent, replied, failed and skipped counts with reasons. Pause stops new sends without cancelling scheduled ones; Stop cancels everything pending.

Delivery

Campaign messages use the same provider resolution as the composer (Meta for existing threads, extension, Apify, otherwise requires user). Messages that cannot be sent automatically appear in the inbox with an Open in Instagram link.

Safety

• Workspace rate limits and working hours always apply.
• The emergency Pause all automation switch stops every campaign.
• Every send, skip and failure is recorded on the campaign and in the audit log.