Finding leads
Search queries, filters, strategies, scores, enrichment and the sources behind every field.
Updated 15 Sept 2026
Writing a search
Open Search Leads and describe the buyer in plain language. The parser understands:
- Product categories: apparel, streetwear, sportswear, fitness, gym wear, hoodies, t-shirts, jerseys, tracksuits, hosiery, accessories and more.
- Locations: cities, regions and countries in many spellings (
New York,newyork,NYC,Manchester, UK,Germany); missing spaces and nicknames are understood. - Recency hints: words like
neworemergingraise the weight of recently active accounts.
Examples:
New apparel brands in New Yorkstreetwear brands Berlingym wear brands based in Manchester, UK
Explicit fields always win over the parsed text. If you set City = Lyon and the query says Paris, the search uses Lyon.
Filters
| Filter | Effect |
|---|---|
| Platform | Instagram, Facebook or both |
| Followers | Minimum and maximum; unknown counts are kept until enrichment fills them in |
| Location | Country, region, city |
| Category | Narrows keywords and hashtags |
| Has email / website / phone | Hard filters applied only when the value is known |
| Limit | Number of leads you want (per platform) |
| Strategy | Auto (recommended), Search engine, Profile search, Hashtags |
| Enrich | Run profile and website enrichment after the search |
Strategies
- Search engine: Google results restricted to instagram.com or facebook.com with your keywords and location (through Google's official search API when the CNEX AI team has enabled it, otherwise through a search Actor). Best for "brands in a city".
- Profile search: the platform search Actor with your keywords.
- Hashtags: authors of recent posts under hashtags derived from your keywords.
- Auto: runs the search-engine strategy first when a location is present, then profile search, then hashtags, until your limit is reached.
Each strategy runs on a discovery provider configured by the CNEX AI team; nothing to set up on your side.
Understanding a result
Every lead shows:
- Score (0-100) with a breakdown: follower range fit, website, email, phone, WhatsApp, business account, verified badge, keyword relevance, location match, recent activity and provider rank. Private accounts are penalised. Unknown values score zero, never negative.
- Contacts with sources:
PROFILE,INSTAGRAM_BIO,FACEBOOK_PAGE,WEBSITE,SEARCH_ENGINE,MANUAL, plus a confidence (VERIFIED,PUBLIC,INFERRED). - Location: only if the provider returned one. The search location is displayed as "(search)" and never written into the lead.
- Match info: whether the lead already existed from a previous search.
Duplicates
Within a search, the same account found twice is merged. Across searches, an existing lead is matched by handle, platform id, website domain, email or phone, then by fuzzy brand-name matching with corroborating signals. Matched leads are updated (blanks filled, follower counts refreshed) and linked to the new search, never duplicated.
Enrichment
After a search, leads missing followers or a bio are sent to profile enrichment; leads with a real website (link aggregators such as linktr.ee are skipped) but no contacts are sent to website extraction. Website extraction reads the home page and one contact/about page: structured data, mailto: and tel: links, WhatsApp links and visible text. Each extracted contact carries the page it came from.
You can re-run enrichment from a lead or client profile at any time.
Saved Leads and all hunted leads
- Saved Leads is your shortlist: leads you marked with Save on a results page.
- Switch the first dropdown to All hunted leads to see every account OSES-J has ever found for your workspace, from every search; filter by the search that found it, platform, place, followers, contacts or tag. Nothing is lost when you leave a results page.
- From either view, Add to Business turns a lead into a client with a permanent CID.
Search history and saved searches
- History lists every run with status, counts, warnings and cost.
- Saved searches store a criteria set; Run again repeats it. Runs referencing a saved search increment its counter.
Bulk actions on results
Select leads and use Save, Add to Business, Tag, Export (XLSX) or Delete (moves to Trash).
When a search returns nothing
- Discovery not active: check Settings → Automation → Services and contact CNEX AI.
- Provider failed: the run shows the provider message; other providers continue.
- Try a broader query, remove the follower range, or switch strategy.