Finding leads

Finding leads

Search queries, filters, strategies, scores, enrichment and the sources behind every field.

Updated 15 Sept 2026

Open Search Leads and describe the buyer in plain language. The parser understands:

  • Product categories: apparel, streetwear, sportswear, fitness, gym wear, hoodies, t-shirts, jerseys, tracksuits, hosiery, accessories and more.
  • Locations: cities, regions and countries in many spellings (New York, newyork, NYC, Manchester, UK, Germany); missing spaces and nicknames are understood.
  • Recency hints: words like new or emerging raise the weight of recently active accounts.

Examples:

  • New apparel brands in New York
  • streetwear brands Berlin
  • gym wear brands based in Manchester, UK

Explicit fields always win over the parsed text. If you set City = Lyon and the query says Paris, the search uses Lyon.

Filters

Filter Effect
Platform Instagram, Facebook or both
Followers Minimum and maximum; unknown counts are kept until enrichment fills them in
Location Country, region, city
Category Narrows keywords and hashtags
Has email / website / phone Hard filters applied only when the value is known
Limit Number of leads you want (per platform)
Strategy Auto (recommended), Search engine, Profile search, Hashtags
Enrich Run profile and website enrichment after the search

Strategies

  • Search engine: Google results restricted to instagram.com or facebook.com with your keywords and location (through Google's official search API when the CNEX AI team has enabled it, otherwise through a search Actor). Best for "brands in a city".
  • Profile search: the platform search Actor with your keywords.
  • Hashtags: authors of recent posts under hashtags derived from your keywords.
  • Auto: runs the search-engine strategy first when a location is present, then profile search, then hashtags, until your limit is reached.

Each strategy runs on a discovery provider configured by the CNEX AI team; nothing to set up on your side.

Understanding a result

Every lead shows:

  • Score (0-100) with a breakdown: follower range fit, website, email, phone, WhatsApp, business account, verified badge, keyword relevance, location match, recent activity and provider rank. Private accounts are penalised. Unknown values score zero, never negative.
  • Contacts with sources: PROFILE, INSTAGRAM_BIO, FACEBOOK_PAGE, WEBSITE, SEARCH_ENGINE, MANUAL, plus a confidence (VERIFIED, PUBLIC, INFERRED).
  • Location: only if the provider returned one. The search location is displayed as "(search)" and never written into the lead.
  • Match info: whether the lead already existed from a previous search.

Duplicates

Within a search, the same account found twice is merged. Across searches, an existing lead is matched by handle, platform id, website domain, email or phone, then by fuzzy brand-name matching with corroborating signals. Matched leads are updated (blanks filled, follower counts refreshed) and linked to the new search, never duplicated.

Enrichment

After a search, leads missing followers or a bio are sent to profile enrichment; leads with a real website (link aggregators such as linktr.ee are skipped) but no contacts are sent to website extraction. Website extraction reads the home page and one contact/about page: structured data, mailto: and tel: links, WhatsApp links and visible text. Each extracted contact carries the page it came from.

You can re-run enrichment from a lead or client profile at any time.

Saved Leads and all hunted leads

  • Saved Leads is your shortlist: leads you marked with Save on a results page.
  • Switch the first dropdown to All hunted leads to see every account OSES-J has ever found for your workspace, from every search; filter by the search that found it, platform, place, followers, contacts or tag. Nothing is lost when you leave a results page.
  • From either view, Add to Business turns a lead into a client with a permanent CID.

Search history and saved searches

  • History lists every run with status, counts, warnings and cost.
  • Saved searches store a criteria set; Run again repeats it. Runs referencing a saved search increment its counter.

Bulk actions on results

Select leads and use Save, Add to Business, Tag, Export (XLSX) or Delete (moves to Trash).

When a search returns nothing

  • Discovery not active: check Settings → Automation → Services and contact CNEX AI.
  • Provider failed: the run shows the provider message; other providers continue.
  • Try a broader query, remove the follower range, or switch strategy.